July 2017JuliannePhares photo

New Mexico PRSA is proud to announce that our chapter will host the 2018 PRSA Southwest District Conference March 7-9, 2018. The conference will offer attendees practical insight into today's top PR issues and trends, networking opportunities and actionable best practices to help you demonstrate value to your leaders and clients.

We need your help selecting a theme for the conference! This email address is being protected from spambots. You need JavaScript enabled to view it.

The 2018 SW District Conference schedule is slated to include an evening reception on March 7, followed by a full conference day on March 8, and a half conference day on March 9. Details including venue and networking activities will be announced later this summer.

Public Relations Society of America's Southwest District represents 14 chapters in Arkansas, Louisiana, Oklahoma, Kansas, New Mexico and Texas. 



March 2017

Happy spring! March is an exciting month for New Mexico PRSA, as we celebrate our annual free chapter membership month for new members. Now through March 31, new PRSA members will receive a free one-year NMPRSA chapter membership ($50 value) when they join PRSA as regular members. Use promo code SPRING17 online at PRSA.org

PRSA Spring Final 17 Promo 250 x 250I hope you’ll join us at our March luncheon in partnership with AAF-NM on Tuesday March 21 at Season’s. Special guest speaker Linda Drake will speak on how technology and millennials are shaping leadership, the workforce and the future of business. A seasoned entrepreneur and corporate executive, Linda will shed light on what communications professional should be paying attention to as they make their next business moves



January 2017

Happy New Year! I’m pleased to be serving as the NMPRSA 2017 board president alongside an enthusiastic and creative team of communications professionals. We are pulling together a fun an informative schedule of activities this year including luncheons and social events.

I hope that you will join us, beginning with our State of the State of PR luncheonon Thursday January 26 at our new luncheon location – Season’s.

  • State of the State of PR Join us for an engaging discussion of the State of PR on January 26 as we delve into national and local trends, discuss opportunities for change, and review creative best practices that will inform your  communications approaches in 2017. Purchase your tickets online here.
  • 2017 NMPRSA Board of Directors Get to know the 2017 NMPRSA Board of Directors here.
  • Have an idea for NMPRSA? Is there a luncheon topic you want to see addressed, or an expert speaker you think we should bring to NM? Other ideas about ways we can better serve you? Let us know at This email address is being protected from spambots. You need JavaScript enabled to view it.

Julianne Phares



May 2016

Register today for our monthly luncheon on Thursday, May 26, from 11:30 a.m. – 1 p.m featuring Jennifer Baier, regional advisor for the West Region at AARP. Baier will highlight how personal online behavior, demographic information, life experiences and interests enable AARP and other brands to deliver customer-centered marketing experiences. Other focus areas include how AARP attracts both aging and diverse audiences to social platforms.
AmandaMolina photo resized
Visit our events page for more information and to register.


Please take a few minutes to take this 10-question surveyabout NMPRSA. Members and non-members who leave their contact information at the end of the survey will be included in a drawing to win a $25 gift card.

NMPRSA Job Center

Don’t forget, about the Job Center page on the NMPRSA website. If you are hiring, send us an overview of the opportunity and we’ll post it, if you are job hunting visit it regularly.

Not a NMPRSA Member?

PRSA is offering a summer special, use the SUMMER16 promo code to receive a FREE Chapter membership. Read more here.



February 2016

Happy Friday! We hope to see you and hear from you often in February, please take a look at our upcoming event and announcements.

February Luncheon – Expert Crisis Communications Panel

Mark your calendars for our February 25 luncheon featuring an expert panel on crisis communications and issue management. Panelists include Tom Carroll, APR, Carroll Strategies; Teala Kail, New Mexico Gas Company; and Officer Tanner Tixier, APD. The discussion will be moderated by MRCOG’s Augusta Meyers. Visit our events page for more information and to register.

L.O.V.E. PRSA Campaign

You must be a member of PRSA in order to become a member of NMPRSA. February is a great month to start your membership, as PRSA will waive the NM Chapter fee. Visit the PRSA website for more information on this promotion and opportunities for group and retiree memberships.

Call for Cumbre Committee Members

Every October New Mexico communications professionals get together to celebrate our best work at the Cumbre Awards. We are getting ready to start the initial planning for the 2016 event and we’d appreciate your help and input. Please email Amanda Molina This email address is being protected from spambots. You need JavaScript enabled to view it. by March 1 if you are interested in serving on the planning committee.



January 2016

Hope everyone’s year is off to a great start!

I am thrilled to be serving as the NMPRSA board president in 2016 and look forward to getting to know each of our members, presenters and prospective members a little better. I am honored to be serving with a talented board, made up of gifted communications professionals, from many different backgrounds.

We are working on an exciting list of events, including luncheons, think tanks and socials. We hope that you will take the time to join us throughout the year. We welcome and encourage your input; if there’s something we aren’t doing but should be, a topic you’d like to see covered or you are interested in helping with an event or serving on a committee, please get in touch with me.

Please review these important January announcements:

  • Conference/Presentation Opportunity – The National Association for Civilian Oversight of Law Enforcement (NACOLE) will be holding its annual conference in Albuquerque in late September. The association has issued a call for presentation proposals. It’s a great opportunity for NMPRSA to put together a workshop or presentation on the importance of public relations when building trust in communities. If youare interested, know someone that would be a good fit or want more information, please email Amanda Molina at This email address is being protected from spambots. You need JavaScript enabled to view it. by January 13. The deadline to submit an application of interest is January 15. We will provide assistance with the application. Thanks to member Susan Bradley for this tip.
  • January Luncheon – Please join us on January 28 for our first luncheon of 2016. We will host a special panel, “State of the State of PR,” featuring three local communications professionals discussing what they learned in 2015 and sharing their thoughts on what is coming in 2016. For more information and to register visit: http://nmprsa.org/events/monthly-lunch/state-of-the-state-of-public-relations.
  • 2016 NMPRSA Board of Directors – Check out the list of this year’s board members http://nmprsa.org/about-us/chapter-leadership.

 I hope to see you on the 28th at our first luncheon of the year!


Message from the President (Summer 2015)JuliannePhares photoSteve Carr photo

I wanted to take a few minutes to thank everyone who attended last night's Cumbre Awards banquet at Scarpas ~ what a great night!

First and foremost, thank you to our sponsors including The Garrity Group Public Relations, James Korenchen Public Relations and Siarza Social Digital! Your support enabled us to host a very successful event!

Congratulations to all the tactics and campaigns winners as well as Best of Show recipients James Korenchen Public Relations (Tactics), and Griffin & Associates (Campaign)! Well done!!

Here’s to our Lee and Marie Hirst Vista Award recipient Dave Smoker; Ted B, Sherwin Co-Members of the Year, Susan Bradley and Julianne Phares; and Greg Johnston Board Member of the Year Erica Krause Munoz. An outstanding group of individuals I’m proud to be associated with! Thank you for all you’ve done for our chapter, not only this year, but throughout the years.

Thanks also to CYD, our photographer, for all her work, and especially to Jim Schumacher and the crew at Scarpa’s, thank you so much! I can't say it enough.

And of course, thanks to all of you who came out in support of the event. Without your support of NMPRSA, none of our chapter’s accomplishments would be possible!

Congratulations, and thank you to one and all!!

The Cumbre Awards do not signal the end of the year. We have one more event in the planning stages for the holiday season. We are planning an exclusive Chapter-only Holiday Mixer at Lucky 66 Bowl. This event will be a great opportunity for our incoming President Amanda Molina, to meet those of you she may not know, a chance to meet the 2016 NMPRSA Board and a fun night for one and all to help you kickoff the holiday season!! 

We look forward to a great turnout for a holiday event you won't want to miss!

See you in December!

All the best,



Message from the President (Summer 2015)

Best practices, feedback, excellence and recognition of what we do in the field of public relations are ideals we all embody. It's all a part of what we do. It's that time of the year where we start thinking about our achievements as communications professionals during the past year with our annual Cumbre Awards honoring the best of public relations in New Mexico.

Modeled after PRSA's Bronze and Anvil Awards, the Cumbre Awards recognize outstanding strategic public relations campaigns and tactics by New Mexico's communications professionals.

To that end, we have initiated our Call for Entries for the 2015 NMPRSA Cumbre Awards. The early-entry deadline is set for Friday, July 24 at 5 p.m., while the late-registration deadline has been set for Friday, July 31 at 5 p.m. 

Please read and review all the details in the 2015 Call For Entries and submit your entries early. To enter, visit Cumbre Entry Form.

You'll also notice something new and different with this year's entries. NMPRSA has moved to a completely electronic entry award format. No longer do you need to spend countless hours pulling together binders and binders of information. We hope this streamlines the process, makes submitting entries easy and painless as we move to the convenient electronic format.

Please email, This email address is being protected from spambots. You need JavaScript enabled to view it. and let us know how the process works so that we may streamline it moreso in the future. Also, I'd like to extend my sincere thanks to Susan Bradley and our friends at Marketing Solutions for all their help in assisting us in converting to the electronic format, and NMPRSA Board Member Julianne Phares for overseeing the project.

Be sure to "Save the Date" for this year's Cumbre Awards banquet, which will be held on Thursday, Oct. 22 at Seasons Rotisserie and Grill in Old Town.

And speaking of saving dates, be sure to add the 11th annual NM MARCOMM Mixer on Wednesday, July 15 from 5:30 to 8:30 p.m. at FatPipe ABQ. Meet the "Who's Who" from the key marketing, social media, advertising, public relations and communication professional associations in New Mexico. Our friend and event host Stacy Sacco is planning one of the best-ever with a new location, an expanded list of participating organizations and more connections to expand your professional network, grow your business, and meet prospective customers and potential employers.

Register online today at: NM MARCOMM Mixer.

All the best,



Message from the President (Spring 2015)

Well, March sure roared in here like a lion as I cross the days off the calendar faster than I can say spring forward! That said, and with an eye on spring, the NMPRSA Board will begin to discuss several community initiatives geared towards raising awareness regarding important issues in our community. Issues including education, heart health and hunger. The initiatives are in line with the "Make it Special" theme the 2015 Board adopted last year at its planning retreat.

The first community initiative involves Lovelace Women's Hospital and Mission Graduate's focus on "from cradle to career" designed to improving and supporting literacy. A book, titled "The Story of You," is a project within the "from cradle" piece. It was written by a local children's author with photos and graphic design donated.

Ultimately, the education partnership, which includes the counties of Bernalillo, Sandoval, Torrance and Valencia, plans to add 60,000 new college degrees and certificates to Central New Mexico by 2020. For those of you who may be unfamiliar, I encourage you to check out Mission Graduate to learn more about this important community initiative and how you can become involved.

In June, NMPRSA will be volunteering in part for the New Mexico Heart Foundation's Project Heart Start (PHS) featuring Dr. Barry Ramo, director of Project Heart Start. PHS' mission is to teach individuals how to perform compression-only CPR and to encourage the placement of AED's in high traffic areas.

The annual event, which is free to the public, will be held on Saturday, June 20 at the University of New Mexico as well as other locations in various communities. You can learn more about this important life-saving, community cause and how to get involved at Project Heart Start.

Lastly, the NMPRSA Board was approached recently by the Rio Grande Food Project, a non-profit organization run mostly by volunteers. Last year, RGFP served more than 45,000 clients with the equivalent of 1.2 million meals. The RGFP is undergoing a rebranding effort in connection with its 25th anniversary celebration later this year. We have yet to meet with RGFP, but NMPRSA will help where it can with suggestions and ideas to assist in that effort. Much like Mission Graduate and Project Heart Start, the Rio Grande Food Project can always use a few good volunteers.

We will pass along any volunteer information available in regard to these community projects via our listserv as it becomes available. If you're not on our list, and would like to be, email This email address is being protected from spambots. You need JavaScript enabled to view it.. And if you'd like to help NMPRSA "Make it Special," please feel free to reach out to us!

Also, a quick reminder about our March event featuring Steve McKee, founder and president of McKee Wallwork + Company. Steve will share his experience and perspective on how his agency raised its profile through the power of publishing in a special presentation, "Publish or Perish: The Power of Lighthouse Identity," on Thursday, March 26 beginning at 7:30 a.m. at the Albuquerque Country Club. Registration is available at Raising Your Business Profile. Steve is both entertaining and informative, and we hope to see many of our friends in PR at this event!

Until then, all the best in PR!



Message from the President (Winter 2015)

Well, 2015 is certainly picking up steam in a hurry! Of course, those in the PR industry know this tends to be the rule more often than not, so grab another cup of coffee and let's go!

First, thanks to all those who braved the elements (I know some of you are chuckling) for our January breakfast at Albuquerque Country Club featuring Dick Knipfing. It was an enlightening discussion complete with a few stories and memories over a storied five decade career sprinkled in. Dick is truly a New Mexico legend who will long be remembered as a great newsman. Thank you dick for sharing some of you retirement with us, and enjoy your family and those beautiful grandchildren!

Our February Think Tank, which featured Google Analytics expert Peter Howley, was also very enlightening, especially for me with limited experience with Google Analytics. It was a learning experience which is the gist of the thinking behind NMPRSA's Think Tanks. Whether you're new to the field, early in your career or even someone with a fair amount of experience, there is always something to learn. The Think Tanks are designed to provide topical content we can all use.

Let's face it, technology has changed the field and our lives dramatically, let's say just over the past 10 years, and as practitioners, it's our responsibility to be on the leading edge of that technology. We owe it to our clients as well as ourselves as passionate professionals in the PR field. The discussion included tracking social media and websites, PR campaigns and advertisements including best practices and how to set it up and track it. Special thanks to Peter and Kristelle Siarza, owner of Siarza Social Digitial, and FatPipe ABQ for their hospitality!        

We're currently working on the March Think Tank program now, but go ahead and mark your calendar for Tuesday, March 10. It'll feature another great topic and it'll be packed with some great information I'm sure!

Speaking of information, our February luncheon titled, "Communicating During a Crisis; Learn from the Experts," will feature a panel of four experts in our community who live and breathe crisis communications. If you have a client that doesn't have a crisis communication plan or if you're unsure about the steps to take to share critical information with the public and media, then I encourage you to attend!

The panel includes: Jim Danneskiold, Sandia National Laboratories; Roger Ebner, City of Albuquerque; Rob Perry, UNMH; and Dan Ware, formerly N.M. State Forestry Division. These panelists will share how they prepare for such situations, real-life harrowing experiences, and what worked and what didn't.

The lunch is set for Thursday, Feb. 26 from 11:30 to 1 p.m. at Yanni's Restaurant, 3109 Central Ave., NE. To signup, visit: NMPRSA events.

Finally, along the lines of professional development, NMPRSA Spring APR classes begin Wednesday, Feb. 18. The APR designation signifies a high professional level of experience and competence, and is a mark of distinction for those who demonstrate their commitment to the profession.

For all the APR details you need to know, including why it's a good investment of your time as well as steps involved, visit: NMPRSA Spring APR Academy.

Until next month, all the best in PR!