PRSA Statement on "Alternative Facts"

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy. The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth. - Jane Dvorak, APR, Fellow PRSA, 2017 PRSA Chair


The New Mexico chapter of the Public Relations Society of America (NMPRSA) mentoring program is a two-way program for both individuals seeking advice and accredited members who wish to serve as a mentor.


The NMPRSA mentoring program is available for members who are contemplating a change in career direction, facing new challenges, or are just interested in discussing issues and opportunities in their professional life. Mentoring is available with some of the chapter’s PRSA Accredited public relations professionals who have volunteered to take part in the program.  Though any issue is open for discussion, the following are typical issues:

  • Career Transitions
  • Developing the Best Career Path
  • Furthering Your Formal Education
  • Pursuing the Right Professional Development


If you are an accredited member of the New Mexico Chapter of PRSA and wish to be a mentor, you may register here.

Once you have registered, an NMPRSA contact will match mentors with mentoring requests. The mentoring contact will notify you of individuals with whom you have been matched and you will have the option of accepting or declining the referral. For information on how you can become a mentor or be partnered with a mentor, contact New Professionals Chair This email address is being protected from spambots. You need JavaScript enabled to view it..