Wednesday March 7: Pre-Conference Programs*

*Both the APR Jump Start and How to Start Your Own PR Firm are offered at an additional cost. These registrations can be purchased with or without a main conference registration here.

APR Jump Start Chad Perry

When: 11AM - 5PM
Where: Hotel Andaluz, Valencia Room
About: Chad Perry, APR, Fellow PRSA, Assistant Professor of Strategic Communications, University of Central Oklahoma will help you jump start the process of earning your Accreditation in Public Relations (APR), and prepare you for the APR examination and panel presentation. Perry served on the Universal Accreditation Board when the computer-based exam and review panel process were implemented. He has also contributed articles to the APR Study Guide. In the competitive public relations and communications market, you can distinguish yourself, communicate your superior breadth of experience, depth of industry knowledge and passion for public relations by becoming accredited. This comprehensive session includes a copy of the APR Study Guide. Please note that this program is capped at 20 participants.


How to Start Your Own Public Relations Firm TomGarrity photo

When: 11AM - 5PM
Where: Hotel Andaluz, Catalina Boardroom
About: This session is designed for public relation practitioners who are considering starting their own public relations firm, and will cover a multitude of topics related to started and maintaining a public relations practice. In the spirit of "one beggar showing another beggar where to get food," Tom Garrity will facilitate a conversation related to developing a business plan, identifying a corporate structure, identifying clients, hiring employees, setting your hourly rates, marketing, strategic partnerships, doing the work, working at home, renting space, or buying space, profitability, and exit strategies.

Tom is not an accountant, lawyer, financial planner, or "guru." Tom started his company with one client and one employee. He quickly grew the company, acquired another, grew staff and then sold his company only to restart it a short time later. After this session, attendees will be more informed about the questions they need to ask their respective accountant, lawyer, financial planner, guru and family before launching their PR business. Please note that this program is capped at 15 participants. 


Wednesday March 7: Welcome Reception

When: 6PM - 8PM
Where: TBA!
Mix and mingle while you get to know your fellow conference attendees. Included with your full conference registration.The welcome reception includes 1 drink for all registered conference attendees, along with a delightful assortment of appetizers.


Thursday March 8: Full Conference Day

7:30 - 9:00 AM            Breakfast available 
8:00 - 8:50 AM Keynote: Strategic Priorities for a Changing Profession
PRSA Chair Anthony D’Angelo, APR, Fellow PRSA, will present PRSA’s strategic priorities for delivering value to its members, all of whom must navigate a rapidly evolving profession to build fulfilling careers. Spotlighting data on what’s most important to members, he’ll provide insights into the Society’s strategies for a successful future, based on enhancing the profession and the professional.
9:00 - 9:50 AM

Lights! iPhone! Action!
Jennifer Baier
Armed with our trusty iPhones, we all have the ability to tell the story of our organizations on Facebook and Twitter. In this workshop we will cover the essentials of crafting stories, and learn how to make our videos look and sound great. There will be plenty of time to "get our hands dirty" and hone our new video skills. Bring your iPhone to this session.

Why Content Marketing Should Live with the PR Team
Kathryn Heller
Traditional public relations and the new wave of content marketing are very similar. PR has always been about connecting the right story to the right person through the right medium. Content marketing gives those earned stories legs through paid planning, cross promotion and multiple channels.

PR and content marketing share a common goal: to create action through relevant and compelling stories. By combining the two strategies, each story and call to action will reach more people and increase the desired outcome. Public relations professionals are perfectly positioned to take the lead in content marketing strategy.

10:00 - 10:50 AM

Is It Something I Did? Cues and Taboos from around the World
Chad Perry, PhD, APR, Fellow PRSA

TILT AND SHIFT: Evolving Digital Marketing Strategy
Kristelle Siarza

11:00 - 11:50 AM

Social Influencers: Who to Engage and How to Identify Impact
David Zapata & Jennifer Lake

Are you Ready for Your Next "They Did What!?" Moment
Aileen Katcher

12:00 PM Lunch buffet opens
12:30 - 1:30 PM Luncheon Keynote
2:00 - 2:50 PM

Don't Let a Good Crisis Go to Waste!
Deena Crawley

Blue Skies Ahead: Best Practices in Media Relations and Interviews
Eric Wilson
3:00 - 3:50 PM

CommuniCARING: Emotional Intelligence in the Multi-Generational Workplace
Annemaire Ciepiela Henton, APR

Psychology of PR: New Rules for Getting More
Elizabeth Edwards
4:00 - 4:50 PM Turning the Tables, From Journalism To PR
Deke Jones
Leveraging Micro-Influencers in Social Media
Amy Tischler







































 Thursday March 8: Albuquerque Dine Aroundmas tapas y vino

When: 6PM - Meet in Lobby
Where: Participating restaurants will be announced soon
About: Get a taste of Albuquerque (literally) and get to know your conference attendees better during our optional Albuquerque Dine Around! Reservations will be available at a slate of recommended Albuquerque restaurants at varying price points for groups of 6-8 each. Attendees are encouraged to branch out from your fellow chapter members and mingle with members from different chapters. Participation is limited. Attendees will be able to sign-up for their restaurant of choice upon check-in.


Friday March 9: Half Conference Day

  7:30 - 8:00 AM            Breakfast available 
  8:00 - 8:50 AM Breakfast Session 
  9:00 - 9:50 AM Team Syngery: Building Dynamic, High Performance Teams
Nikita Lawrence
Big Data: The Future of PR
Seth Gilpin
10:00 - 10:50 AM Moving the Needle on Your Agency
Ira Gostin
Bridging the Gap between PR and Crisis Management
Michelle Baum, Erin Bodine, Michele Murray, Steve Kizman
11:00 - 11:50 AM Breakout 1 Breakout 2
12:00 - 1:00 PM Boxed grab & go lunch available