Message from the President

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Happy spring! March is an exciting month for New Mexico PRSA, as we celebrate our annual free chapter membership month for new members. Now through March 31, new PRSA members will receive a free one-year NMPRSA chapter membership ($50 value) when they join PRSA as regular members. Use promo code SPRING17 online at

I hope you’ll join us at our March luncheon in partnership with AAF-NM on Tuesday March 21 at Season’s. Special guest speaker Linda Drake will speak on how technology and millennials are shaping leadership, the workforce and the future of business. A seasoned entrepreneur and corporate executive, Linda will shed light on what communications professional should be paying attention to as they make their next business moves

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PRSA Statement on "Alternative Facts"

Truth is the foundation of all effective communications. By being truthful, we build and maintain trust with the media and our customers, clients and employees. As professional communicators, we take very seriously our responsibility to communicate with honesty and accuracy. The Public Relations Society of America, the nation's largest communications association, sets the standard of ethical behavior for our 22,000 members through our Code of Ethics. Encouraging and perpetuating the use of alternative facts by a high-profile spokesperson reflects poorly on all communications professionals.

PRSA strongly objects to any effort to deliberately misrepresent information. Honest, ethical professionals never spin, mislead or alter facts. We applaud our colleagues and professional journalists who work hard to find and report the truth. - Jane Dvorak, APR, Fellow PRSA, 2017 PRSA Chair